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Leadership
Founder
Edward Zuber
Advisors
Kevin Clark
Greg Hurtz, Ph.D.
David J. Radosevich, Ph.D.
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Kevin Clark,
President and Founder
of Content Evolution
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Kevin Clark is an award-winning brand
strategist, experience designer, author,
and transformational catalyst. He is the
President and Founder of Content
Evolution LLC. Kevin works with a
diverse portfolio of business leaders
and professionals to discover the wants
and needs of customers, and emerging
social and technology trends. He is a
sought-after global speaker about brand
strategy, customer experience design,
change management, and innovation.
Kevin retired from IBM as Program
Director emeritus, Brand and Values
Experience, IBM Corporate Marketing
and Communications in 2009 with 30
years of service. He was responsible
for creating new ways for people to
experience and interact with IBM, the
most valuable business-to-business
brand in the world valued in 2009 at US
$62 billion according to Interbrand and
Business Week, and the #2 brand overall.
He was Brand Steward of the IBM
Think family of personal computer offerings,
including IBM ThinkPad notebook
computers, and was Program Director,
Market Intelligence and Business Strategy
for IBM Personal Systems Group.
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He received recognition from the NASA
Astronaut’s office in 2005, and an award
from IBM as an influential executive
advocate for NASA and United Space
Alliance in 2006.
Kevin is the author of Brandscendence:
Three Essential Elements of Enduring
Brands published by Kaplan/Dearborn
(2004), and is a contributing author to
several other books. He is co-author
of the chapter “Unleashing the Power
of Design Thinking” in the book Design
Thinking published by Alworth Press
(2010). He is co-author of “Experience
Design that Drives Consideration” for
Design Management Review (2006),
and “How IBM Innovates,” a cover
story for PDMA Visions, journal of the
Product Development Management
Association (2006).
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