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Edward Zuber

Kevin Clark
Greg Hurtz, Ph.D.
David J. Radosevich, Ph.D.
Kevin Clark,
President and Founder
of Content Evolution

Kevin Clark is an award-winning brand strategist, experience designer, author, and transformational catalyst. He is the President and Founder of Content Evolution LLC. Kevin works with a diverse portfolio of business leaders and professionals to discover the wants and needs of customers, and emerging social and technology trends. He is a sought-after global speaker about brand strategy, customer experience design, change management, and innovation.

Kevin retired from IBM as Program Director emeritus, Brand and Values Experience, IBM Corporate Marketing and Communications in 2009 with 30 years of service. He was responsible for creating new ways for people to experience and interact with IBM, the most valuable business-to-business brand in the world valued in 2009 at US $62 billion according to Interbrand and Business Week, and the #2 brand overall. He was Brand Steward of the IBM Think family of personal computer offerings, including IBM ThinkPad notebook computers, and was Program Director, Market Intelligence and Business Strategy for IBM Personal Systems Group.
He received recognition from the NASA Astronaut’s office in 2005, and an award from IBM as an influential executive advocate for NASA and United Space Alliance in 2006.

Kevin is the author of Brandscendence: Three Essential Elements of Enduring Brands published by Kaplan/Dearborn (2004), and is a contributing author to several other books. He is co-author of the chapter “Unleashing the Power of Design Thinking” in the book Design Thinking published by Alworth Press (2010). He is co-author of “Experience Design that Drives Consideration” for Design Management Review (2006), and “How IBM Innovates,” a cover story for PDMA Visions, journal of the Product Development Management Association (2006).

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