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Inspiring Brand Advocates
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People may appear
indifferent, disengaged,
frustrated, anxious, confused,
angry, or altogether absent.
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Places may feel disjointed,
disorganized, unfocused,
unwelcoming, uncomfortable,
or even unsafe.
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Systems, processes, or
overall practices may seem
ambiguous, uncertain,
ineffective, or confusing.
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Brand and Workplace Challenges
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Sometimes companies sense symptoms among their people,
places and systems that are rooted in deeper disconnects.
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Such pains are not only felt inside the company in the
form of personnel and functional problems that damage
the bottom line, but the dysfunction radiates outward and
creates negative experiences for customers and other
important constituencies, who, in turn, tell others about
their negative experiences.
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Underneath may lie a negative climate, unmet employee
needs, or barriers to communication and collaboration. The
company may lack appreciation for customer experience or
the knowledge and skills to deliver it. Planning may lack
vision, strategy, or leadership.
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A coordinated brand and employee strategy can help,
by treating the underlying cause, not the symptoms.
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